Google Shopping Actions – good to know
Google Shopping Actions (GSA) is a new option from Google introduced in order to make the internet user more satisfied if he is going to shop online. Thanks to it, you will be able to order goods directly at Google, which will significantly reduce the time needed to purchase the product online. Is it already working? Yes, but it has not yet reached Poland. So be patient.
The need is the mother of inventions, and so it is in this case. Currently, Internet users who buy online are looking for more complex solutions, thanks to which they will receive immediate help. In the last two years, you can see how much the number of Internet users’ queries about where to buy a given product has increased.
On the other hand, almost half of the network users who use voice commands every week say that they use this technology at least once to buy food or household items. So you cannot be surprised that Google offers such a new product, since it is very desirable. Internet users expect simply helpful interactions, thanks to which they will be able to make purchases in even more comfortable conditions than before – faster and easier.
GSA – noteworthy?
The GSA includes a collection of major sellers and producers who offer a wide range of goods and services. These offers are gathered in one place on the web, namely on the Google Express website and in such an application. Google Shopping Actions can also be used successfully anywhere on the web where only the Google Assistant is used. This means that such products and services are also available on Google Home and on mobile devices that are equipped with the Google Assistant.
However, this is not the end, because Google Shopping Actions also appears on the search results pages (SERP) in the organic search section. It is worth noting that these results are displayed in the place where the ads appear, not in the free search rankings.
How is it different from Google Shopping?
Google’s philosophy is to move away from displaying web site directories and comparison websites. This is understandable if we notice that clicking on such services does not make it easier to select a specific offer, and even extends the whole process of online shopping.
GSA is an option that was created for all those Internet users who want to use the network in a convenient way that meets their expectations. Google Shopping Actions will offer quick interactions. It is thanks to them that you can count on quick and easy online shopping, using directly the applications and services of the most popular search engine.
See the differences between Shopping Actions and Shopping Ads:
|Shopping Actions||Shopping Ads|
|Payment model||Pay per sale||Pay per click|
|Networks||– Google Search|
– Google Express
– Google Assistant
|– Google Search|
– Google Display
– Google Video
|Integration Requirements||– Data feed of product inventory|
– Orders API to sync orders between Google Merchant and your CRM
|Data feed of product inventory|