FOMO marketing in e-commerce
The Internet is constantly evolving in terms of sales, and the online stores operating each year are becoming more and more popular. It leads directly to higher level of competition, therefore it is necessary to take care of both the website’s marketing +SEO, and implementation of various strategies aimed at acquiring new customers. One of them is FOMO marketing. What is this strategy about?
What is FOMO?
FOMO (“Fear of Missing Out”) can be defined as the fear that important information will pass us by. It concerns, among others, Facebook users who look at it several dozen times a day. The habit of viewing it is in some people so deeply rooted that they instinctively enter it to avoid situations in which they miss something significant.
Why is it worth using FOMO?
FOMO has enormous potential as it affects most of us. The social portals, in turn, benefit a significant part of society, and thus – the potential of recipients is extremely large, in particular, when our target group are young people. How to use the FOMO strategy on online stores to get sales benefits?
FOMO in practice
1. Presentation of benefits that we could miss – this site is perfectly presented by booking Booking.com hotels, which show, among others, expired offers. This type of information perfectly builds the mood of feeling of losing something, and what’s more – it introduces the user into the state of increased attention (since one of the available offers has just expired, the same may happen with subsequent ones).
2. Showing that other users are just making a purchase – this type of notification is great for users – when they see that other people are buying, they automatically want to do the same.
3. Presenting the quantity of available products – a great way to mobilize customers to buy. The information that only a few pieces have been left in the warehouse effectively forces them to react quickly for fear that the product they want to buy can be sold out in the near future.
4. Offer limits – this strategy consists in showing the date of expiry of the offer. The user must therefore make the decision as soon as possible – otherwise he may miss an attractive opportunity. The success of this treatment is that the time offer should be as short as possible. It can be used for one-day product promotions, weekend offers or discount codes with a specified expiration date.