Budowlany Market – shop with construction chemicals
Online store with building materials is another specialist item in our portfolio.
In its catalogue BudowlanyMarket.pl offers paints for various surfaces, impregnations and oils for the protection of wood, polystyrene, mineral wool, plasters and construction chemicals of well-known brands.
Stonehenge agency for Budowlany Market – our cooperation
In the store, a cross-selling strategy has been applied, i.e. matching one complementary product to another. For example, a system encouraging the purchase of plaster bases has been added to the offer of plasters.
Visual identification was based on a blue colour, the same as used on helmets of people working at heights, such colour is also found in labels of adhesives, Styrofoam and construction chemicals.
The blue colour at the construction site indicates high qualifications. We followed this trend by creating a website and online store for BudowlanyMarket.pl
The dominant colour is white, which works great for the industry stores, exposing products and giving the impression of transparency despite many photos and information.
The additional colour, blue, inspires confidence and is associated with professionalism.
The logo invented by the Stonehenge Agency is a graphical version of a construction wheelbarrow made of blue bricks. The font chosen for this project is very clear and simple to immediately direct the user to the selected product.
Visual identification includes:
– graphics of products, on which we used the same colour as in the logo
– graphics of the newsletter subscription, which has been implemented in the store
– icons of basket, contact, store location and action buttons
– the slider with blue colours accents
The store was based on the IAI-shop’s Idosell platform. It is integrated with the Allegro e-commerce site, therefore it is possible to display and control the auction on this portal in a very simple and intuitive way.