Find My Cab Ltd with headquarters in Ely
Find My Cab is more than just a taxi. This is a transport service for demanding Customers, where attention to details of every mile is extremely important. Why the mile? Because Find My Cab operates in the area of Ely and Cambridgeshire in the UK. This brand can boast of several years of experience in the comfortable and safe transport of travellers.
The fleet offered by Find My Cab are several cars in various standards:
- You can order a conventional taxi to the address indicated, which will take you to the destination at a very attractive price;
- You can also ask for a timely transfer to the airport and back to the desired location.
- A frequent order of Find My Cab are wedding transports, both for guests for whom an 8-passenger car can be booked, and for the Bride and Groom, who for this purpose chooses a beautiful, luxurious Jaguar.
- And if you dream about a longer journey, it is not a trouble for Find My Cab – it will take you to your destination in a comfort.
Stonehenge Agency for Find My Cab Ltd – our cooperation
Stonehenge, our creative marketing agency has made for Find My Cab a website redesign.
In the case of refreshing the company’s image, after a few years in the taxi industry, we had to be careful in choosing new solutions. It is important for site to be responsive because often the transport is ordered from a mobile device.
The Find My Cab brand has its regular, faithful travellers, so it would be unadvisable to completely change the company’s image. For this reason, when we received an order for a new logo, we used the colours of the taxi industry, which are yellow and black – we focused on recognizing not so much the brand as the services.
Do you know where the yellow cabs came from? Of course from Manhattan in New York, but why yellow? Well, apparently it was the favourite colour of the wife of the public transport department’s director. At the beginning of the 20th century, in fact most of the vehicles providing taxi services were yellow (over 700 cars), but with time black or green-red cars started to appear, and they ceased to have a licence.
In order to prevent a chaos and violation of the law, the City introduced regulations that obliged taxi drivers to use cars in eye-catching yellow colour and place a special medallion in the front for better recognition of this type of transport. This story has inspired other countries where some part of the taxis are yellow.
Stonehenge Agency’s work also focused on the FindMyCab website optimization (SEO) and conducting the Google Ads campaign for the brand.