5 factors that will improve your website visibility on the Internet
Most small companies doing business on the Internet do not have the knowledge to optimize the content of their website and improve its overall online visibility. In this short post, we explain and describe some of the elements that should be taken into account in the process of search engine optimization.
1. Meta tags
Meta tags are used to provide search engines with information about your website. Used properly and properly optimized will affect the position, visibility and traffic on your website. The page title is undoubtedly one of the most important meta tags, because it is crucial for both search engines and users. The meta title tag should be unique for each subpage of the site, and its length should not exceed 70 characters, otherwise it will not be displayed entirely in organic results. The page title is a ranking factor, so it’s a good idea to put keywords in it, preferably at the beginning of the tag. You can also include the name of the brand in it, which will additionally support the promotion of your business on the Internet. Another meta tag that deserves our attention is the meta description tag, which, although not a ranking factor, affects the CTR (Click Through Rate) indicating the percentage of the number of hits per page to the number of impressions in the search results. The size of the text in the description should not exceed 155 characters. The “description” tag allows for better targeting of search engine users to our site. It should refer to its contents, as well as include keywords – it will allow them to bold in the event that they are identical to the search term. In the graphic below you will see how the meta title and meta description tags look in organic results.
2. Headers hierarchy
Headers are a signal for search engines informing about the content of the site. When using headings on a page, be sure to use their transparent hierarchy, starting to create a structure from the H1 header. Each subpage should contain only one H1 tag, contain the most important keywords and be unique. Below is a graphics describing the proper hierarchy of headings:
Another factor that is worth optimizing is the ALT attribute, ie the tag, which in HTML means an alternative description of the images. Thanks to it, the contents of image files are described. As an alternative text, it also provides information for users of a given site in case the image will not be loaded and will not be displayed. The ALT attribute is a ranking factor analyzed by indexing crawlers, which is why you should put keywords in it. ALT attributes should be unique, so remember to differentiate them.
4. The speed of page loading
The search engine robots also pay attention to the page loading time. The page loading time affects not only its ranking, but also the usability and user behavior. Even the most attractive site in terms of graphics may discourage subsequent visits if it is very slow to load. So remember to optimize graphics size, compress CSS and JS files and use the browser cache. You can verify the loading time of the site, among other things, with the Google PageSpeed Insights tool, which will additionally indicate elements that need improvement.
5. Valuable content
Google gratifies websites that contain unique and valuable content, so it’s a good idea to run a company blog within the site. Systematic posting is welcomed by search engine crawlers and increases the visibility of your website on the Internet by so-called long-tail keywords, which in turn translates into an increase in organic traffic. So post on a regular basis, e.g. once a week, and make sure that these entries are longer, optimized for SEO and comprehensive.